Where to Buy Clothes for Beautiful Family Pictures

Sep 20, 2023 | Tips & Tricks

A family of six, with a couple and four young children, smiling in a grassy field with ruins and a cloudy sky in the background.

One of the most common questions I get from clients is, “What should we wear to our family photo session?” I completely understand the anxiety over this. I can barely dress myself, let alone my whole family most days! That’s why I created a blog post to help you out (What To Wear In Your Family Photos – 10 Easy Tips). That post is fairly comprehensive, but this post will address the typical follow-up question from clients – where to shop for family photo outfits. Below is a short list of shops (both local and online) to check out when looking to outfit your family for a photo session. I’ll be adding to and updating this list over time, so check back periodically! 

Everyone:

BODEN

Boden has super classic clothes for everyone – dresses, shirts, pants, and clothes for little ones. They have well-made basics with a modern fit. Check out their accessory section as well for some adorable pieces for kids. Just know that they may take a little longer to ship than some others.

A woman in a flowing, paisley print dress with a tie waist, walking gracefully in a well-lit studio. she wears black strappy sandals and has long dark hair.

GAP/OLD NAVY (TWO MADISON AREA LOCATIONS)

Gap and Old Navy are classics for a reason. They have all the basics at reasonable prices, but I’m also usually surprised to find really great dresses for my girls there as well. It’s definitely worth a look!

A young girl stands holding a blanket, dressed in a floral dress and brown boots, looking at the camera with a gentle expression against a white background.

H&M (TWO MADISON AREA LOCATIONS)

H&M has clothes for basically everyone at really affordable prices. Sometimes I can get a little overwhelmed by all their choices, but I do love that you can filter the choices online by “conscious” options that use at least 50% sustainable materials.

A young child with a straight black bob haircut, wearing a striped sweater, dark pants, and tennis shoes, stands looking upwards with a curious expression, isolated on a white background.

TARGET (FIVE MADISON AREA LOCATIONS)

I can almost always find something great at Target for my kids. They have my favorite pants for my son and usually have adorable dresses for my daughters. But their clothes for adults can be some great finds as well. They’re reasonably priced and their selection is always changing, so check back often!

A man wearing a brown knitted cardigan over a white t-shirt paired with blue jeans, looking to his left with one hand in his pocket.

Adults:

MADEWELL (HILLDALE MALL)

Madewell has modern, minimalistic clothes in every category. I love that their dresses aren’t too fussy, but also aren’t boring. And bonus, they carry this millennial’s favorite skinny jeans 😉 They also carry great casual button-up shirts and pants. They’re classic, with a modern twist. Madewell is definitely my go-to for basics.

A man with short black hair and a beard, wearing a striped shirt, sits pensively with his hands clasped, looking to his right against a light background.

ANTHROPOLOGIE (HILLDALE MALL)

Anthropologie is known for its dresses. They have a huge selection of different types, but for a gorgeous boho look, I suggest taking a gander at their maxi dress section.

A woman in a floral dress and brown coat smiles while walking through a golden field, with a clear sky in the background.

FREE PEOPLE (HILLDALE MALL)

Speaking of boho looks, if you haven’t looked at Free People, you’re absolutely missing out. They’re pretty much the poster shop for that always-summer vibe. Be prepared to spend some time on this site, since their selection is huge!

A woman wearing a flowing, navy blue dress with ornate golden patterns stands confidently. she paired the dress with black combat boots, adding an edgy touch to her elegant outfit.

BALTIC BORN

All. The. Dresses. Seriously, this online shop specializes in beautiful dresses that don’t break the bank. They’re pretty much made for photoshoots! I love that they have so many options in so many different colors. I especially love all the flowy, maxi dresses for drama and movement in photos.

A woman in a teal and brown floral dress with a deep v-neckline and a high slit. she stands against a gray background, looking off to the side. her hair is styled in loose waves.

Cosa Boutique (Verona) *Locally owned!*

Cosa Boutique is a locally-owned boutique in Verona that has a wide variety of dresses, tops, and bottoms. They also have a good selection of jewelry and other accessories to dress up your outfit.

EVIE & CO BOUTIQUE (WAUNAKEE*LOCALLY OWNED!*

Evie & Co is a locally-owned boutique that carries great dresses. They have everything from maxi dresses to rompers all at reasonable prices.

TRADITION WOMEN’S MARKET (MIDDLETON*LOCALLY OWNED!*

Tradition Women’s Market is a local boutique with classic clothing and accessories. They also offer personal styling services for when you just can’t decide. It’s definitely worth a stop-in to see what they have!

JOURNEYMAN CO. (MIDDLETON*LOCALLY OWNED!*

Journeyman Co. is a local boutique that carries quality clothing. I love their selection of button-up shirts and chino pants. They also have a great variety of items made in the USA.

Kids:

TRADITION CHILDREN’S MARKET (MIDDLETON*LOCALLY OWNED!*

If you’re looking for classic kids’ clothes with a natural look and feel, you need to check out Tradition Children’s Market. This local boutique has adorable clothes for babies through children’s size 10. And bonus, they’re connected to Tradition Women’s Market, so you can check out both at the same time!

TJ MAXX/MARSHALL’S (FOUR MADISON AREA LOCATIONS)

If you’re up for a little digging, TJ Maxx and Marshall’s are great options for kids’ clothes! As all the commercials say, you can find designer clothes at great prices. With a bunch of locations in the area, you’re sure to find something worth taking home.

What Else?

This is only a small sample of shops to explore for outfitting your family for pictures! I have plans to do some more scouting, but in the meantime, drop your recommendations in the comments!

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